We help marketing teams manage day-to-day campaign work while improving the stack and data that drive it. We also help determine where automation and AI can deliver real value, then build the foundation, controls, and operating plan needed to use it responsibly and efficiently.
Campaigns have to launch even when routing, scoring or segmentation are not working properly. Marketing teams find themselves facing climbing campaign volumes while the very things that would make next quarter easier continue to be pushed. We triage your pain points and immediately take the pressure off of your team.
Campaign volume grows, priorities change mid-month, and the team you have was sized for lighter volumes. We build, test and launch the work so nothing sits in the queue waiting for someone to free up.
Bad data, weak integrations and years of undocumented workarounds slow your progress and make the reporting difficult to trust. We find and address the problems so your team can regain confidence in your stack and the reported results.
Putting automation on top of an imperfect workflow (or bad data) will create imperfect outcomes, just sooner and at higher volume. We start with how the work actually gets done, then work with you to decide what's worth automating.
We can assist with campaign builds, email programs, nurture tracks, webinars, events, landing pages, forms and list management. The tedious work that happens day in and day out must be delivered on-time and perfectly in order to be successful.
Data quality, lead management, scoring, routing, attribution and integrations: we get your foundation working and documented, so have confidence in your results and your stack investment can be measured.
We help find the use cases worth pursuing, get your data ready to support them, and build in the oversight and cost controls that keep them from becoming a new problem.
You get a named team assigned to your account, not whoever happens to be free. They learn your systems, your naming conventions and the small internal rules that never make it into documentation, which is the difference between an agency that helps and one you spend all of your time briefing.
A dedicated team of people who know your account and collaborate closely. If a RightWave team member is out for any reason, we still easily deliver on-time and as expected.
We offer daytime weekday shift support for region(s) including North America, EMEA and APAC, as well as hybrid shifts. Emergency after-hours and holiday support are also available.
We don't start with AI and look for somewhere to put it. We start with the work your team is already doing.
We look for repetitive work and manual handoffs as these are the easiest places to find a quick efficiency win. They also require expert-level automation to ensure automation reduces effort and improves quality.
Automation inherits whatever foundation it's built on. We clean up the data and process issues that would otherwise turn a faster workflow into a faster source of bad outcomes.
Some judgments should not be handed off, and we work with you to identify where the human feedback loop needs to exist, including what it costs to run once it's live.
The people you hired for strategy and creativity are spending their days building emails or chasing down why a list upload is failing. Worse, they may need to jump on a far more technical issue such as why the CRM sync just stopped working. These repetitive loops and technical challenges distract and frustrate your best performers.
RightWave can move some or all of the production and troubleshooting off their plates so they get the time they need to excel.
We provide a team with strong operations and automation skills. Our team becomes an extension of your team who learns your rules and shorthand and who routinely identifies areas where we can help.
We work inside your systems and with your customer data, so we hold the certifications that proves we handle it properly. Happy to walk your security team through any of it before you sign anything.
RightWave transformed our marketing operations. We no longer have to manage employee absences, product training, and technical recruitment.
RightWave got our MarTech stack running, integrated, and operational in less than four weeks to meet a highly anticipated and publicized launch date.
RightWave's audit and action plan were game-changers. They streamlined our marketing tech, improved data quality, and enhanced our team's capabilities.
Are campaigns getting backlogged? Is it time to get your data squeaky clean? Do you need tried and true guidance on how to automate repetitive tasks? Tell us what needs to be set up, fixed, or taken off your plate. We’ll get things back on track so your team can focus on strategy, creativity, and results.