Campaigns: on-time and accurate, every time.

We plan, build, test, launch and measure campaigns: email, webinars, nurture tracks, list uploads, landing pages, events and new web resources. We tackle the tedious, unglamorous work that has to be right every single time. You can keep this fully hands-on or we can automate the repetitive steps while keeping you in the approval loop.

Marketo EngageHubSpotSalesforceSFMC / AgentforceMCAE (Pardot)Eloqua

What we do.

01

Campaign setup and execution

End-to-end campaign setup and execution across your stack, delivered with SLA-dictated timelines and reporting on utilization so you can see how your retainer is being used; annually, quarterly, monthly or weekly.

02

Email and webinar programs

Email and webinar program builds, from configuration through to launch and follow-up.

03

Webforms and landing pages

Landing pages and forms built to capture, track, and route web visitors into your marketing programs.

04

Lists and members

List uploads and campaign member management handled accurately, so segmentation and targeting stay clean.

05

QA, tracking, and templates

QA and testing, UTM and tracking setup, and template creation and updates to keep campaigns consistent.

06

Post-campaign reporting

Post-campaign reporting support so every program's performance is captured and can be acted on.

Where automation can help.

When it makes sense

Repetitive campaign tasks can become AI-assisted workflows that enable your team to focus on strategy and creative. We can create automated workflows with mandated inputs, using program and email templates, canned prompts, and QA checkpoints. After campaign launch, we can also automate performance reporting so the requester knows exactly how their output is performing.

Good agents are designed around how marketing actually works. We build them with marketing best practices and clear UX expertise so the agent delivers as expected. Our design approach is efficient so automation steps deliver results without unnecessary overhead.

More capacity, without another hire.

Why this matters

You get more campaign capacity without additional headcount. Plus, you can redirect our priorities the moment something urgent breaks somewhere. Our retainer is fully inclusive so whether we are setting up a webinar or fixing a broken CRM sync, it is all covered!

In our clients' words.

“

RightWave transformed our marketing operations. We no longer have to manage employee absences, product training, and technical recruitment.

Marketing Operations HeadGlobal SaaS Company
“

RightWave got our MarTech stack running, integrated, and operational in less than four weeks to meet a highly anticipated and publicized launch date.

Marketing HeadSaaS Startup
“

RightWave's audit and action plan were game-changers. They streamlined our marketing tech, improved data quality, and enhanced our team's capabilities.

Marketing HeadGlobal Software Company

Frequently asked questions.

What campaign types does RightWave build and run?
Email programs, webinar programs, nurture campaigns, list uploads, landing pages, and event follow-up, all planned, built, tested, executed, and optimized across your MarTech stack so that launches stay predictable.
Can we keep campaign operations fully hands-on?
Yes. You can keep this fully hands-on, or layer in AI where it earns its place. The operational support works the same way either way.
How does AI change campaign operations?
Repeatable campaign types can become guided, AI-assisted workflows with required inputs, templates, prompts, approval steps, and QA checkpoints, plus intake agents that route requests correctly while keeping a person in control of the final build.
Will AI agents create unnecessary costs?
External and platform-native agents may generate consumption costs, so RightWave designs agents and prompts to be efficient by default, so AI delivers results without unnecessary usage overhead.

Tell us what is stuck in the queue.