Clean data, as your records change.

RightData Normalizer is our cloud based data quality engine. It cleans, normalizes and enriches the data in your marketing automation platform or CRM as records change, so segmentation, deliverability, ABM and reporting all run on data your marketing and sales teams can trust. 46 data services, delivered through webhooks.

Request a demo → See what it does Get pricing

Bad data costs more than anything else in the stack.

Duplicate records, junk leads and inconsistent fields wear away at segmentation, deliverability and pipeline. Most teams manage this through manual fixes or bolting on expensive tools to their stack. RDN deals with the cause and is much less expensive.

The problem

What bad data costs

Wasted spendtrying to reach junk leads that were never going to convert.
Weak segmentationbecause job titles and firmographic fields are inconsistent.
Lost pipelinewhen routing stalls or follow up goes to the wrong person.

The solution

What RDN does about it

Cleans and enrichesyour records continuously, and measures the quality as it goes.
Connects to your marketing automation platforms and CRMthrough APIs and webhooks via a quick, visual startup process.
Clean and complete data goes straight backinto your marketing automation platform or CRM.

How RDN cleaning works.

RDN connects to your marketing automation platform or CRM. When a record changes or is added, a webhook is automatically fired. RDN does the work and clean data goes into your database automatically.

Trigger

A record is created or updated in your platform, which fires a webhook.

Process

RDN cleanses, normalizes, enriches and validates the record.

Return

The clean, enriched record comes back in the webhook response.

Update

Marketo fields update immediately.

Hands free · Instant or rapid completion · Load clean and complete data

But wait, there’s more! 46 data services, in six groups.

Cleansing, normalization, enrichment, custom logic, governance and campaign tooling. These services are provided by a number of expensive third-party tools yet all are available in RDN.

Cleansing, Standardization & Normalization

Job titles, levels & functions
Countries & states
Industries & company sizes
Segments
Standard & custom picklists
Casing, whitespace & format fixes

List Import, Data Ingestion & Enrichment

CSV / Excel import
CRM & platform import
API & webhook ingestion
Data validation
Data enrichment
Transform & append

Lead-to-Account Matching

Fuzzy & exact matching
Configurable matching rules
Account identification & linking
ABM-ready engagement view

Custom JavaScript & Business Logic

Custom JavaScript services
Business rules & workflows
Field transformations & calculations
External API integrations

Data Quality Goals & Alerts

Data quality scorecards
Thresholds & validation rules
Alerts & notifications
Dashboards & reporting

Advanced Campaign & Marketing Tools

Dynamic PDFs & certificates
QR codes & promo codes
Event registration limits
Excel formulas & junk handling
Campaign personalization

Where teams put RDN to work.

Job level & function standardization

Junk scoring

ABM readiness & lead-to-account matching

Campaign content & event management

You run the campaigns. RDN makes sure the data behind them is clean, enriched and matched to your ICP, so your team spends its time creating successful campaigns rather than preparing data by hand.

What changes with RDN

Campaigns perform better because the segmentation holds up
All 46 services configurable in hours versus months
One tool does the job of many expensive third-party tools

How do you access RDN?

RDN is a subscription that scales with record volume and services used.

All 46 data services are included (with more being added), across cleansing, normalization, enrichment, custom logic, governance and campaign tooling.
Available standalone as a SaaS product or provided at no cost for RightWave retainer customers.

Ask us for a proof of concept

Tell us about your platform and your database. We will scope the right plan and run a proof of concept on your data, at no cost.

Pricing →

RightWave
408.423.8300 · www.rightwave.com
99 S Almaden Blvd, Suite 600, San Jose, CA 95113

In our clients' words.

“

RightWave transformed our marketing operations. We no longer have to manage employee absences, product training, and technical recruitment.

Marketing Operations HeadGlobal SaaS Company

“

RightWave got our MarTech stack running, integrated, and operational in less than four weeks to meet a highly anticipated and publicized launch date.

Marketing HeadSaaS Startup

“

RightWave's audit and action plan were game-changers. They streamlined our marketing tech, improved data quality, and enhanced our team's capabilities.

Marketing HeadGlobal Software Company

Frequently asked questions.

What is RightData Normalizer (RDN)?

RDN is our cloud based data quality engine. It cleanses, normalizes, enriches and measures the data in your marketing stack as records change, so segmentation, deliverability, ABM and reporting all run on something your teams can trust.

How quickly can RDN go live?

In hours. Sign up, sign in, subscribe and start building your services. It is that easy!

What does RDN include?

All 46 data services (more in development) across six areas: cleansing, standardization and normalization; list import, data ingestion and enrichment; lead-to-account matching; custom JavaScript and business logic; data quality goals and alerts; and advanced campaign and marketing tools.

Which platforms does RDN integrate with?

Marketo, HubSpot and Salesforce.

Can we buy RDN standalone, or with a RightWave retainer?

Both. RDN is a subscription priced by record volume and service scope. Run it yourself, or bundle it into a retainer where our team configures, monitors and tunes it for you.