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We maximize your Marketo investment.

RightWave has Marketo-certified experts ready to optimize your stack. From offloading time consuming daily campaign tasks to fine-tuning your lead flow, from setting up multi-touch attribution tracking to implementing AI and automated workflows, we are ready to help your team become more efficient and ensure that every cent invested in your stack can prove its ROI.

Adobe Marketo Engage · Silver Partner
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What we run in Marketo.

Campaign Management and Execution
  • Campaign development, testing, and executionBuild, QA, and launch email, nurture, and multichannel campaigns end to end.
  • Email, landing page, and form productionCreate and manage emails, landing pages, webforms, and response handling.
  • Nurture and drip program designDesign and operate automated journeys tied to buyer stage and behavior.
  • Template and asset managementCreate and maintain reusable email, landing page, and program templates for consistency and speed.
  • List importsImport lists, comply with mandatory and conditional field requirements, program/campaign creation and post upload QA.
  • Webinar and event operationsRun registration, reminders, and follow up workflows for events and webinars.
  • Subscription and preference managementMaintain subscription centers, preferences, and compliant opt handling, including GDPR and other anti-spam compliance requirements.
Lead Management
  • Lead funnel optimizationAnalyze the full journey, model scoring changes and lead stage changes before implementation.
  • Lead lifecycle and flow designDefine and manage lead stages, status, and the full path from capture to sales handoff.
  • Lead scoringBuild and tune behavioral and demographic scoring models, including predictive scoring.
  • Lead routing and assignmentImplement routing and assignment via channel of choice (e.g., email, Slack, etc.) for fast attention and follow up.
  • Lead qualityGenerate, capture, dedupe, cleanse, standardize, append, enrich and verify.
Data Quality
  • Data cleansing and deduplicationIdentify and remove junk data, dedupe records and add guardrails to minimize or avoid future duplication.
  • Database growth and enrichmentSupport list build, append, enrich, and verify to keep the database complete and actionable.
  • Database completeness, segmentation and target analysisEvaluate segments and populate all ICP fields in the database.
  • ABM/Named accountsAnalyze reach and engagement.
  • Source analysisEnsure source details are fully tracked, identify high and low value sources, record ages and more.
Reporting and Analytics
  • Marketing reporting and dashboardsAutomated and ad hoc reporting, integrated dashboards, and custom KPIs.
  • Attribution and ROI analysisMulti touch attribution, campaign and channel ROI, and funnel or revenue stage reporting.
  • Database health and growthQBRs delivered to your FY cadence to measure DB growth, health, completeness as well as email performance, email touch, reach analysis and more.
CRM Support
  • Sync setup and maintenanceFirst time sync to monitoring and resolving sync issues.
  • Status and stage managementLead status and funnel management, opportunity stage management.
  • AgentForce Data 360Help Salesforce users maximize their CRM results via AgentForce/AI tools and Data 360.
  • CustomizationApex workflow, etc.
  • ReportingIntegrated reporting and dashboards.
  • Data qualityData cleanup and create rules and guardrails to keep data clean.
Marketo Platform Operations
  • Platform configuration and administrationConfigure Marketo, troubleshoot and resolve unexpected errors and results.
  • Third party IntegrationsManage integrations and third party connections, and support API based customization within marketing scope.
  • ImprovementsStack optimization, AI automation, agentic deployments (Marketo MCP Server and Build with AI)
  • AttributionManage all touchpoints and attribution
  • Special servicesWebhooks, Action Service, Apex, Python and MCP servers

Getting the instance AI ready.

When it makes sense

For teams ready to layer AI on top, we prepare the Marketo instance so automation acts on sound inputs.

  • MarTech stack readiness audit before any AI is applied to ensure the foundation is ready and to identify the best use cases
  • Governed MCP and API access to Marketo data, with role based permissions and auditability
  • Workflow agents and prompts built around Marketo logic, including smart campaign and token structure, rather than generic prompts to create accurate results and avoid consumption surprises
  • Build with AI (Marketo’s native AI tool) to reduce manual workload associated with repetitive tasks

Complex stacks can compound small issues.

Why this matters

One small workflow or data quality issue can take months to surface. Correcting these issues before AI enablement allows you and your team to have confidence in the results, trust automation implementations and maintain a custom human governance layer over key decisions and approvals.

In our clients' words.

“

RightWave transformed our marketing operations. We no longer have to manage employee absences, product training, and technical recruitment.

Marketing Operations HeadGlobal SaaS Company
“

RightWave got our MarTech stack running, integrated, and operational in less than four weeks to meet a highly anticipated and publicized launch date.

Marketing HeadSaaS Startup
“

RightWave's audit and action plan were game-changers. They streamlined our marketing tech, improved data quality, and enhanced our team's capabilities.

Marketing HeadGlobal Software Company

Frequently asked questions.

What Marketo work does RightWave handle?
The full operational surface: campaign management and execution, lead management, data quality, reporting and analytics, and platform operations, from building and QA'ing campaigns to lead scoring, routing, data cleansing, attribution, and integrations within marketing scope.
Is RightWave an Adobe partner?
Yes. RightWave is an Adobe Marketo Engage Silver Partner.
Do we have to adopt AI to work with RightWave on Marketo?
No. RightWave runs Marketo operations reliably today. For teams ready to layer AI on top, RightWave prepares the Marketo instance so automation acts on sound inputs, but AI is never a condition of working together.
How does RightWave keep Marketo AI consumption controlled?
Through efficient agent and prompt design, so Marketo-native AI features and connected agents only reach what they need and consumption stays controlled, alongside governed MCP and API access with role-based permissions and auditability.

Tell us what your instance is doing.

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