We have helped hundreds of customers stand up, run and improve their MarTech stacks: campaign operations, data quality, lead management, reporting and keeping the MAP and CRM in-step. MarTech trends have evolved over the years and we have stayed ahead of every curve. Now, with AI, platform-native agents and MCP servers, we are once-again in front of the pack and ready to help. Regular campaign work carries on, stacks need maintenance and troubleshooting and today's B2B and B2C teams are ready for AI, as long as the benefits outweigh the cost and risk.
We are an on-demand marketing operations agency. We look after your MarTech stack, your workflows, the data, the reporting and help your team complete what needs to be done today while helping everyone get to where they need to be tomorrow.
Anurag Khemka built MarketFirst, the very first marketing automation platform. After MarketFirst, he started RightWave. RightWave supported early automation platforms and since then, has supported a variety of B2B and B2C marketing environments. In the current era of automation and AI, we are thrilled to be a part of an evolution that is moving faster than anything we have seen before! Speed, however, doesn’t mean haste. We are committed to helping customers increase efficiency, reduce expense and get better results but it is our expertise in marketing technology that helps us do so in a way that is the safest and least expensive for our customers.
We support marketing platforms such as Marketo, HubSpot, Salesforce, Eloqua, Salesforce Marketing Cloud, MCAE (Pardot) and the products that are integrated into the stack. We have also begun to support some of the newer products to arrive on the scene. If you are using one of the newer, AI-native products, we can also help you!
We assign a dedicated team to learn your processes, stack and goals. The team becomes an extension of your team and the inclusive retainer includes ALL services from platform optimization (or even migration), campaign ops, data quality, reporting and more. We also have teams that support your team behind the scenes that include our development, web, data and QA teams. Again, all included in your retainer. Customers are also assigned a Project Coordinator and a US-based Account Manager.
Our ISO 9001 and ISO 27001 certifications come from an independent audit of documented processes. As AI opens up new access and governance questions, our ISO certifications help us ensure access to your data, even with internal resources, remains safe. See our quality and security practices.
RightWave transformed our marketing operations. We no longer have to manage employee absences, product training, and technical recruitment.
RightWave got our MarTech stack running, integrated, and operational in less than four weeks to meet a highly anticipated and publicized launch date.
RightWave's audit and action plan were game-changers. They streamlined our marketing tech, improved data quality, and enhanced our team's capabilities.